Halewood International’s Brambles Cider

Halewood International’s Brambles Cider

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Halewood International’s Brambles Cider

Category – Cider, 5.5% abv

Available - This week

Location - UK, on- and off-trade

Price - RRP GBP2.99 (US$4.35) per 75cl bottle in the off-trade and GBP4.49 in the off-trade

Distribution - Halewood International

Halewood said it wants to offer innovation to the UK on-trade, which is dominated by a handful of brands predominately targeted at men.

Brambles will be targeting 24-45 year-old females, who are currently wine and RTD drinkers, in particular rosé consumers.