Halewood Internationals Botany Creek

Halewood International's Botany Creek

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Halewood International's Botany Creek

Category - Wine, unspecified origin, 7.5% abv

Available - From this month

Location - UK, on- and off-trade

Price - Between GBP2.69 and GBP3.29 in the off-trade and around GBP5.00 per 75cl bottle in the on-trade

Distribution - Halewood International

The launch of Botany Creek will be supported by an advertising and PR campaign within the trade press alongside a consumer sampling programme and point of sale material to position Botany Creek for consumers looking for a lower alcohol wine.

The product, which will be available in both red and white variants, will be packaged in glass screw-top bottles.