UK: Halewood International sponsors BBQ contest

By just-drinks.com editorial team | 29 June 2009

Halewood International has announced that its Caribbean Twist RTD beverage is to sponsor a search for the best BBQ'er in the UK.

Halewood has linked up with the National BBQ Association, which will run the event, and supermarket chain Tesco, which will provide venues for the competition via its Community Fairs programme. A final will take place in London in August.

Caribbean Twist will get in-store point of sale adverts, as well as in media and promotional activity, across the 20 participating Tesco stores, reaching around 500,000 consumers throughout the activity, Halewood said.

The brand is already sponsoring Gastro Alfresco 2009, a 140-date promotional tour of UK supermarkets to promote barbecues and alfresco eating.

The Caribbean Twist range of pre-mixed cocktails has an ABV of 4% and includes Mojito, Pina Colada, Mixed-up Mango, Paradise Punch, Pineapple Daiquiri and Citrus Sling.

Sectors: Spirits