Hain Celestial will aim to expand BluePrint into a global business

Hain Celestial will aim to expand BluePrint into a global business

The Hain Celestial Group has agreed to acquire raw juice brand BluePrint. 

The New York state-based organic products company said yesterday (4 November) it has “entered into a letter of intent” to acquire the brand. Financial details of the deal were not disclosed. 

Irwin Simon, Hain Celestial's founder, president & CEO, said his company will look to expand BluePrint into a “global business”. 

BluePrint's management team, Zoe Sakoutis and Erica Huss, will continue to manage the company and report to Hain Celestial's US CEO, John Carroll. 

New York City-based BluePrint produces raw, organic cold-pressed fruit and vegetable juices including BluePrintCleanse; juice range BluePrintJuice; and BluePrintBar, a raw fruit and nut bar.  

The deal is expected to close by the end of this calendar year, Hain Celestial said. 

Last year, the firm bought UK chilled foods and juice maker Daniels Group