US: Hain Celestial Group to acquire raw juice brand BluePrint
Hain Celestial will aim to expand BluePrint into a global business
The Hain Celestial Group has agreed to acquire raw juice brand BluePrint.
The New York state-based organic products company said yesterday (4 November) it has “entered into a letter of intent” to acquire the brand. Financial details of the deal were not disclosed.
Irwin Simon, Hain Celestial's founder, president & CEO, said his company will look to expand BluePrint into a “global business”.
BluePrint's management team, Zoe Sakoutis and Erica Huss, will continue to manage the company and report to Hain Celestial's US CEO, John Carroll.
New York City-based BluePrint produces raw, organic cold-pressed fruit and vegetable juices including BluePrintCleanse; juice range BluePrintJuice; and BluePrintBar, a raw fruit and nut bar.
The deal is expected to close by the end of this calendar year, Hain Celestial said.
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