Beer sales in Norway in the first half of this year rose by 11%, according to figures released today. The association of Norwegian Brewers and Soft Drink Producers (BROM) said that sales for the six-month period reached 117 m litres.

The increase was credited to the price war among Norwegian retailers, BROM said. The price war began in April and led to beer prices of NKK6.5 (US$0.94/€0.77) per bottle. On 23 April, the Directorate for Health and Social Affairs ruled that sales of beer at low prices violated the regulations on alcohol sales in Norway. The authority set a minimum price of NKK8.0 (US$1.16/€0.94) per bottle.

Sales of soft drinks rose by 0.6% year-on-year in the period from January to May to 200.4 m litres, BROM said.

Mineral water sales in the country increased by 20.3% year-on-year in the same period.