UK: Guinness TV experiment didn't meet 'expectations' - Diageo

By James Wilmore | 4 November 2013

Diageo has admitted that elements of a high-profile UK TV ad spot for Guinness did not "live up to expectations", but said it will learn from the experiment.

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Diageo has admitted that elements of a high-profile UK TV ad spot for Guinness did not "live up to expectations", but said it will learn from the experiment.

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