UK: Guinness spends £5m on campaign for bottle brand

By Sarah Diston | 3 January 2001

CPM has been appointed by Guinness as the lead agency in a £5m marketing campaign using the art of magic to promote Guinness Draught in a Bottle. Consumers will be entertained by CPM sampling staff, specially trained to perform magic tricks to highlight the brand's new format, through illusion.

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CPM has been appointed by Guinness as the lead agency in a £5m marketing campaign using the art of magic to promote Guinness Draught in a Bottle. Consumers will be entertained by CPM sampling staff, specially trained to perform magic tricks to highlight the brand's new format, through illusion.

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