GAB brews a number of leading brands for the Malaysian market

GAB brews a number of leading brands for the Malaysian market

Guinness Anchor Berhad (GAB) has appointed a former Heineken executive as its new managing director. 

Hans Essaadi, who spent around 20 years with the Dutch brewer, will take over as the Malaysian brewer's MD on 1 March. He will replace outgoing MD Charles Ireland, who is stepping down after six years in the role.

Essadi’s last role, which he held until the end of last month was general manager at Sirocco FZCO - a JV between Heineken and Emirates Group in the Gulf Region.

Ireland said: “Whilst I'll be sad to leave the GAB team, the GAB business and of course Malaysia, I know that I'm passing the business over to a very capable leader in Hans. I'm sure his fresh pair of eyes and his astute business acumen will help drive GAB up to the next level of performance.”

GAB operates the Sungai Way Brewery, which brews and markets Guinness, Tiger, Heineken, Anchor Smooth, Anchor Strong, Kilkenny, Anglia Shandy and Malta for the Malaysian market. The company previously reported its 11th consecutive year of sales, volume and profits growth for the 12 months to the end of June.