The ad marks Wild Turkeys first TV spot in the US

The ad marks Wild Turkey's first TV spot in the US

Gruppo Campari has lined up the first television advert for its Wild Turkey Bourbon brand in the US.

The company, which bought Wild Turkey from Pernod Ricard in 2009, said late yesterday (1 May) that the advert debuts this week. Comprising a 15- and a 30-second version, the ad, which can be viewed below, will air nation-wide on channels including ESPN, Comedy Central, Spike, TNT, and TBS.

The ad, directed by Bob Giraldi, carries the tagline 'Give ‘Em The Bird' and will be backed by print, out-of-home, digital, social media, and public relations.