Averna will be handled by Camparis UK unit of Wray and Nephew

Averna will be handled by Campari's UK unit of Wray and Nephew

Gruppo Campari has handed UK distribution of its bitter brand, Averna, to the UK unit of its subsidiary J Wray & Nephew. 

Averna, which was acquired by Campari in June, was previously handled in the UK by Instil Drinks Co. An agreement between Campari and Instil came into effect yesterday.

No financial details of the agreement were revealed.

Pietro Mattioni, J. Wray & Nephew's UK MD, said: “We are delighted to add this great brand to our portfolio of premium spirits and to grow it to the size and scale it deserves in the UK market. We very much thank Instil Drinks Co for their continuous support and co-operation during the transition phase.”

Rum producer J Wray & Nephew became part of Campari two years ago when its parent company, Lascelles deMercado & Co, was acquired by the Italian firm for US$414.8m.