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just the Round-Up - The week in drinks
The top ten stories published on just-drinks this week:

US: Skyy Spirits launches 'Skyy Sexy' Ad Campaign
Skyy Spirits has confirmed plans for an advertising push behind its namesake vodka brand in the US.

Comment - Spirits - Tullamore Dew: If You Build It...
Scanning some of the reaction to last week's news that William Grant & Sons is selling its recently-acquired Irish liqueur brands to Gruppo Campari, the first word that springs to mind is "blarney".

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Company Financials: Davide Campari Milano SpA
The Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance sheet, and ca...

Global Opportunities for Leading Spirits Players Despite the Economic Downturn
The spirits industry, like other industries, has been hit by the current global economic crisis. Euromonitor International's latest Global Briefing, "Global Opportunities for Leading Spirits Players despite the Economic Downturn", looks at how spirit...

Skyy Vodka Case Study: creating differentiation in the premium vodka market
This case study on Skyy Vodka forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It examines how the leading vodka brand has achieved success in the US due to its s...

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