Click play, below, to hear the CEO of Gruppo Campari, Bob Kunze-Concewitz field a question from just-drinks at today's launch of the 2012 Campari calendar, with actress Milla Jovovich.

Would Campari be interested in launching a brand-per-month calendar, rather than a Campari-specific one?

Press play below.

Campari's CEO, Bob Kunze-Concewitz