The ad campaign will cover sites in England and Wales

The ad campaign will cover sites in England and Wales

Gruppo Campari is aiming to further boost the profile of its Wild Turkey Bourbon with the launch of the brand's first UK outdoor ad campaign.

The push, which follows the opening of a new Wild Turkey visitor centre in Kentucky last week, will include phone booth and billboard ads in 73 sites across England and Wales, Campari said today (22 April). No financial details have been disclosed but the campaign is expected to last until the end of next month.

In full-year results released last month, sales of the Wild Turkey portfolio rose by double-digits, Campari said. 

Expert analysis

Global Spirits Market: News and Events December 2013

Global Spirits Market: News and Events December 2013

The report provides a review of the latest news and key events in the global spirits market during December 2013. Summary Using this report, marketers will effectively gain an insight into the latest...read more