US: Gruppo Campari unveils US$43m Wild Turkey packaging site
Campari has invested heavily in Wild Turkey since acquiring the brand from Pernod Ricard
Gruppo Campari has raised the curtain on a new US$43m packaging facility at its Wild Turkey distillery in the US to meet growing global demand for its spirit brands.
The 145,000 square-foot site, in Lawrenceburg, Kentucky, will “initially” handle up to 4m nine-litre cases of product a year, the company said. All of Campari's spirits brands, including Wild Turkey Bourbon and Skyy vodka ranges, will be packaged at the facility.
According to the company, the benefits include “cost efficiencies”, improved customer service, more innovation opportunities and production “flexibilty”.
"After a seven-year absence, we are pleased to bring packaging capabilities back to the Wild Turkey distillery for two of Gruppo Campari's biggest and fastest growing brands," said Bob Kunze-Concewitz, Campari's CEO. "By owning the full production process for all of our Wild Turkey brands, we can be more nimble in meeting the growing worldwide demand for not only Wild Turkey, but also Skyy Vodka.”
The facility is part of a total $100m investment Campari has made in the Wild Turkey brand since acquiring it from Pernod Ricard in 2009. In 2011, the Italian group unveiled a $50m expansion to the distillery, which doubled the plant's production potential. Next year it also plans to open a new $4m state-of-the-art visitor centre.
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