US: Gruppo Campari unveils Americas Cup bottle for Skyy Vodka

By | 25 June 2013

Skyy Vodkas Americas Cup limited-edition bottle

Skyy Vodka's Americas Cup limited-edition bottle

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Gruppo Campari has launched a limited-edition Skyy Vodka bottle to mark its sponsorship of Emirates Team New Zealand in the America's Cup.

The bottle, available during the racing season, will only be on sale in California, Campari said today (25 June). It features a “sailing-inspired label” and will retail for US$18.49, the company said.

It will also be showcased at Emirates Team New Zealand events throughout the America's Cup competition. 

“Due to the America's Cup's global nature, this partnership has provided Skyy Vodka with a unique opportunity to reach a massive community who crave a thrilling yet luxurious lifestyle,” Campari USA's marketing head Umberto Luchini said.

In May, Campari posted a 25% fall in Q1 profits despite a sales jump in the Americas.

Expert analysis

Wineries Industry in the U.S. and its International Trade [2013 Edition]

NEW 163-page report covers 10 years of key industry-wide statistics. PLUS supply chain analysis of 28 upstream and 22 downstream industries. INSIGHT into 129 countries US exported to and 78 countries US imported from. February 2013 release with latest forecast based on current economic conditions.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Campari, Skyy

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US: Gruppo Campari unveils Americas Cup bottle for Skyy Vodka

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