The Wild Turkey brand will benefit from a new US$4m visitor centre

The Wild Turkey brand will benefit from a new US$4m visitor centre

Gruppo Campari has announced plans for a new US$4m visitor centre at its Wild Turkey Hill distillery in the US. 

The 8,500sq feet centre, due to open next April, will be built behind the extension to the distillery, unveiled last year, the company said. The visitor centre will feature an "expanded" gift shop, interactive displays, a large multipurpose room for seminars and a visitor tasting area. 

In June last year, Campari launched a $50m extension to the distillery, doubling its capacity. 

A new $44m packaging facilty at the site is also due to open in autumn next year. 

Campari acquired Wild Turkey from Pernod Ricard in 2009 for $575m.