Campari said the changes were to help with "commercial and administrative efficiencies"

Campari said the changes were to help with "commercial and administrative efficiencies"

Gruppo Campari has announced a shake-up of its organisational structure and personnel changes, which includes its international MD leaving the group. 

The Milan-headquartered firm said today (8 January) it is re-grouping its global business units to develop its international routes to market and offer "greater commercial and administrative efficiencies". 

The key personnel changes, which take effect on 1 February, include Fabio Di Fede, currently the group's international business unit MD, who is leaving the company after 15 years to return to Monaco to be with his family, Campari said. A company spokesperson told just-drinks it had "tried hard to retain him". 

Gerry Ruvo, the group's America chairman & CEO and MD of its North America unit, will be moving into a "non-executive" role, but will remain as Campari America chairman. 

Ruvo's other duties will be picked up by Jacques Dubau, head of Campari's Italian unit.

Three other new business units will be created globally, Campari said. These are: 

- Southern Europe, Middle East & Africa - consisting of Italy, Spain and global travel retail, plus "third-party" businesses in Portugal, France and South Eastern Europe. This unit will be led by Mauro Caneschi, who joins from Heineken on 1 February.  

- Northern & Central Europe - consisting of the existing wholly-owned commercial organisations for the German, Austrian, Swiss, Benelux and UK markets as well as the group’s third party business in Ireland, Poland, Hungary, Czech Republic, Slovakia, Scandinavia and the Baltics. MD of the new unit wil be Stefan Jensen, currently the group's MD for Central Europe.

- Eastern Europe - will consist of the Russian and Ukrainian markets as well as the group’s third party business in the remainder of the former Soviet Union. MD of this unit will be Cesare Vandini, the current Campari MD for Russia & Ukraine.

Campari said it also streamlining its finance operations by creating a "shared service centre" from this month that builds on its operations in Sesto San Giovanni. 

In late-November, the company reported a 13% rise in nine-month sales, but net profits in the period were down by 14.9%.