ITALY: Gruppo Campari offloads Punch Barbieri brand to Distillerie Moccia
Campari wants to up its focus on its priority brands
Gruppo Campari has agreed to sell its Punch Barbieri liqueur brand to Distillerie Moccia for EUR4.45m (US$6m).
The Milan-headquartered group said today (4 February) that the disposal will allow it to “focus more closely on priority brands”. The brand, which comes in mandarin, orange and rum flavours, is Italy's “most consumed” punch, according to Campari.
It became part of the group's portfoilio in 2003, when it acquired Barbero1891.
The move by Province of Ferrara-based Distillerie Moccia is part of an expansion plan involving the acquisition of local brands.
The deal is expected to complete by the beginning of next month.
In December, Campari acquired Appleton Estate and Wray & Nephew owner Lascelles deMercado & Co (LdM).
Quintessential Brands may not be a name familiar to many. But the burgeoning spirits group, owner of G&J Greenall, and backed by former Grupo Campari CEO Enzo Visone, has ambitious global plans. Here,...
- How to turn a domestic spirit into a global brand
- Mahou San Miguel - just the Facts
- A game of two halves for Remy Cointreau - Analysis
- Whatever happened to binge Britain? - comment
- Britvic hits make-or-break time for US Fruit Shoot
- Beam Suntory to sell brandy & sherry to Emperador
- Former Diageo exec joins William Grant in LatAm
- A-B InBev mulls sale of Peroni, Grolsch - report
- This week in spirits & wine
- Captain Morgan distillation trial queried by USVI
- Global Beer Trends 2015 : Global Beer Trends and Long-term Forecasts
- Future growth opportunities for global spirits
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Global Beer Market 2015-2019
- Global Wine Market to 2019 - Market Size, Development, and Forecasts