SPAIN: Grupo Zamora takes on Jose Cuervo - report

By | 24 May 2013

Jose Cuervos distribution deal with Diageo will run out in June

Jose Cuervo's distribution deal with Diageo will run out in June

Grupo Zamora is to replace Diageo as the distributor of Jose Cuervo Tequila in Spain, according to reports.

The spirits and wine brand owner will take over from July, Alimarket said today (24 May). The news portal said Diageo will continue to distribute its “premium” Tequila Don Julio in Spain.

Jose Cuervo's owner, Mexico's Beckmann family, has been lining up deals with other distributors as its global deal with Diageo ends in June. Renewal talks between Diageo and the Beckmann's collapsed last December.

Last month, the family handed over distribution of its full Tequila range in Australia to Think Spirits, while Proximo Spirits, which is owned by the Beckmanns, will handle sales in the UK, Ireland, Canada and the US.

Expert analysis

Tequila & Mezcal in Spain to 2016: Databook

Canadean’s, "Tequila & Mezcal in Spain to 2016: Databook" contains detailed historic and forecast Tequila & Mezcal consumption analysis, segmented at a category level. It provides year on year growth figures for the different types of Tequila & Mezcal available in Spain, as well as volume data based on price segments and alcoholic strength. This report reviews the latest industry trends both for overall products as well as leading market players, which makes it an essential tool for companies active across the Spain alcoholic drinks value chain and for new players considering entering the market.

Sectors: Marketing – advertising & promotions, Spirits

Companies: Diageo

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SPAIN: Grupo Zamora takes on Jose Cuervo - report

There is currently 1 comment on this article

Zamora is actually based in Cartagena in Murcia , where their Licor 43 liqueur brand is produced. They do have a large sales office in Madrid . Good to see them rebuilding their portfolio after losing Brugal a few years ago.


malagajohn said at 8:09 pm, May 24, 2013

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