Grupo Modleo will see its Corona Extra brand appear courtside at the Barclays ATP World Tour Finals

Grupo Modleo will see its Corona Extra brand appear courtside at the Barclays ATP World Tour Finals

Grupo Modelo has lined up an event partnership for its Corona Extra beer brand in the UK.

The beer will be the official event partner at the Barclays ATP World Tour Finals, set to be held in London next week, Modelo said yesterday (17 November). Although the deal had been secured prior to the announcement, details were not immediately available about when.

The deal is part of Corona Extra’s new five-and-a-half year global tie-up with the men’s professional tennis circuit. The beer will be available exclusively at the event, and will receive on-court branding throughout the week-long tournament.

The brand is also an event partner for the 2010 AEGON Championships at The Queen’s Club, London, and the 2010 AEGON International in Eastbourne.

Corona is sold, marketed and distributed in the UK by Wells and Young’s Brewing Company, but will move across to Molson Coors from January.