CHINA: Grupo Modelo snubs Anheuser-Busch InBev for Carlsberg
Grupo Modelo signs with Carlsberg in China
Modelo confirmed to analysts on a conference call that it has appointed Carlsberg as its importer and distributor in China. The deal marks a switch from Anheuser-Busch InBev, despite the Budweiser brewer's larger presence in the country.
A-B InBev owns a 50% non-controlling stake in Modelo, but the Mexico-based Corona Extra brewer has used distribution deals to exert its independence. In 2010, Modelo spurned A-B InBev for Molson Coors in the both the UK and Japan.
Speaking to analysts at the end of last week, Modelo's head of sales and marketing, Jose Pares, said of the move in China: "Carlsberg did a good proposal [and] offered us attractive business opportunities for our brand. We always take the decision on who offers the best for our portfolio."
It is not clear when the switch in China was agreed.
In 2006, Modelo signed an import deal in China with the then-independent Anheuser-Busch. InBev paid a brewing industry record of US$52bn to buy A-B in late 2008.
- Whatever happened to binge Britain? - comment
- The dangers of squaring up to your competitor
- The US beer market - A level playing field for all
- Remy Cointreau's Q2 and H1 - preview
- Constellation and Ballast Point's "sticker shock"
- Sidney Frank CEO to head Clooney's import co
- Diageo Australia appoints commercial head
- Diageo sells off United Spirits' Bouvet Ladubay
- Irish whiskey brands could fail without bulk
- A-B InBev to "kick the tyres" at Coca-Cola
- Global sparkling wine insights - market forecasts, product innovation and consumer trends research
- Future growth opportunities for global spirits
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Global Wine Market to 2019 - Market Size, Development, and Forecasts
- Global Wine Market: News and Events September 2015