MEXICO: Grupo Modelo launches Negra Modelo design series

By | 28 August 2013

Click through to view the latest designs for Modelos Negra Modelo brand

Click through to view the latest designs for Modelo's Negra Modelo brand

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Grupo Modelo has lined up the latest limited edition bottling series for the Negra Modelo beer brand in its home market of Mexico.

The brewer, which is owned by Anheuser-Busch InBev, said earlier this week that the eighth special edition bottles for Negra Modelo will be available in the Mexican off-trade from this month until the end of the year. Six different designs will be available, featuring the work of six Mexican artists.

The designs play on the human senses: Touch, sight, taste, hearing, smell and “the sixth sense”, Modelo said.

The Negra Modelo bottling special edition concept began in 2006.

Expert analysis

Beer in Mexico

Beer in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Mexico beer market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Sectors: Beer & cider, Marketing – advertising & promotions

Companies: Grupo Modelo, Anheuser-Busch InBev

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