UK: Grupo Modelo launches 71cl Corona Extra bottle
By Andy Morton | 10 May 2012
 |
Corona Extra is now available in a bigger bottle |
Grupo Modelo has launched a bigger-sized bottle for its Corona Extra beer brand, to take advantage of what the company believes is a trend for sharing drinks.
The 71cl Corona Extra is more than twice the size of the regular 33cl Corona Extra bottle and was launched on 1 May. Grupo Modelo said the the launch was in response to Neilsen data that showed sharing bottles outperformed general lager sales by 9% in the off-trade.
The 4.5% abv beer has an SRP of GBP2.79 (US$4.51) and is distributed in the UK and Ireland by Molson Coors Brewing Company.
Molson Coors secured a UK distribution deal with Grupo Modelo in October 2010.
Expert analysis
Grupo Modelo SA de CV in Beer (World)
Grupo Modelo was the seventh largest global brewer in 2011. The company is the leading player in its domestic Mexican market, and its Corona Extra brand is exported to 180 countries. Modelo is well placed for future growth in Mexico, and should be able to benefit from the growing popularity of imported premium lager brands in its main US, Canadian and UK markets, but in order to maximise its growth, it should invest in strengthening its position in key markets and extending its coverage further.
Sectors: Beer & cider
View next/previous articles
10 May 2012 -Currently reading -
UK: Grupo Modelo launches 71cl Corona Extra bottle
Related research
Grupo Modelo S.A.B. de C.V. (GMODELOC) - Financial and Strategic SWOT Analysis Review
Grupo Modelo S.A.B. de C.V. (Grupo Modelo principally engages in brewing and sale of beer, stout, ale, lager, and lambic in Mexico. The company operates eight breweries and has a total annual installed capacity of 70 million hectoliters. It brews and...
Grupo Modelo SA de CV in Beer (World)
Grupo Modelo was the seventh largest global brewer in 2011. The company is the leading player in its domestic Mexican market, and its Corona Extra brand is exported to 180 countries. Modelo is well placed for future growth in Mexico, and should be ab...
Grupo Modelo SAB de CV Company Watch 2010
The Grupo Modelo SAB de CV Company Watch report contains a detailed analysis of the company’s activities in the Mexican beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength, local segment and...
Related articles
US: Molson Coors sees YTD profits slump but sales still strong
Molson Coors has posted a 23.9% drop in year-to-date net profits, but sales and volumes remained strong as the group saw a boost from its StarBev acquisition.
just On Call - Molson Coors needs more premium brands - CEO
Molson Coors does not have enough premium brands and will push ahead with innovations to help drive profits, the brewer's CEO has said.
US: MillerCoors sees YTD profits jump as volumes stay flat
MillerCoors has posted a sharp increase in year-to-date profits as volumes and sales remained largely flat.
There are currently no comments on this article
Be the first to comment on this article