UK: Grover Vineyards plumps for Bibendum in the UK
Grover Vineyards has switched distributors in the UK from Berkmann Wine Cellars and Cranbrook Wines to Bibendum.
The wine merchant confirmed yesterday (15 June) that it will distribute three of the Indian wine producer's brands in the UK on an exclusive basis. Bibendum will handle Grover's Sauvignon Blanc, Cabernet-Shiraz and La Reserve wines in the country.
Amber Vaidya has been appointed brand ambassador and will work with the Bibendum sales team, the company said.
“With more than 6,000 Indian restaurants in the UK, this is a very exciting opportunity to bring India’s best wines to a wider audience,” said Bibendum buyer Tim Marson. “Grover Vineyards have the passion and vision to succeed in seeing Indian wine become the beverage of choice in good Indian restaurants across the country.”
Kapil Grover, director of Grover, added: “We are delighted to be associated with Bibendum in the very challenging UK market. With Bibendum's excellent distribution we feel confident of success in this new venture.”
Grover Vineyards was established in 1988 by Kanwal Grover, Kapil's father. The firm is the largest exporter of wine in India, with 80% going to France.
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