As part of a £3m (US$4.27m) national campaign running to the year-end, two new advertisements for Scotch whisky brand The Famous Grouse are to be screened this month. Following the footsteps of 17 advertisements using the highly successful "well loved" theme, the first advertisement to be screened will see the Grouse turn Houdini as it performs a contortionist trick on a spinning-top like object across the familiar white set.