Danones new Volvic range includes a Boba Fett bottle

Danone's new Volvic range includes a Boba Fett bottle

Groupe Danone has launched a Star Wars-themed range of Volvic bottles as part of the brand's tie-up with the upcoming The Force Awakens movie.

The bottles feature five characters from the Star Wars universe, Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett, and will be available in the UK from tomorrow. Star Wars: The Force Awakens opens in UK cinemas on 17 December.

The activation will also include life-size bottle stands designed like Star Wars characters and themed display units in 2,000 UK stores.

Last week, Danone said it is to launch a GBP2m (US$3m) marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range.