Danones new 50cl Volvic bottle will roll out from next month

Danone's new 50cl Volvic bottle will roll out from next month

Groupe Danone is to launch a GBP2m (US$3m) marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range.

The Switzerland-based company said the above-the-line campaign will roll out from May on TV, out-of-home advertising and digital. 

The news comes as Danone boosts its Touch of Fruit portfolio with a 50cl on-the-go bottle for its Strawberry & Raspberry and Lemon & Lime flavours. The bottle is smaller than the 92cl bottle that launched the sparkling range in January and will retail for GBP0.95 from next month.

In September, Danone unveiled two limited-edition Evian bottles designed by US fashion designer Alexander Wang.