Groupe Danone to sink GBP2m into Volvic Touch of Fruit Sparkling
Danone's new 50cl Volvic bottle will roll out from next month
Groupe Danone is to launch a GBP2m (US$3m) marketing campaign in the UK next year to support its Volvic Touch of Fruit Sparkling range.
The Switzerland-based company said the above-the-line campaign will roll out from May on TV, out-of-home advertising and digital.
The news comes as Danone boosts its Touch of Fruit portfolio with a 50cl on-the-go bottle for its Strawberry & Raspberry and Lemon & Lime flavours. The bottle is smaller than the 92cl bottle that launched the sparkling range in January and will retail for GBP0.95 from next month.
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