US: Grolsch to launch limited edition bottle

By just-drinks.com editorial team | 17 November 2008

Grolsch is launching a limited edition bottle as part of its support for Art Basel in Miami Beach, US.

Art Basel, which takes place from 4-7 December, combines an international selection of galleries with a programme of exhibitions, parties and crossover events featuring music, film, architecture and design.

This year will be Groslch's third as a sponsor, the brewer said. It is partnering with Miami-based artist Edouard Duval Carrie, whose work will be featured on the brand's SwingArt bottle.

Bas Besselink, Grolsch US brand manager, said: "The SwingArt bottle is truly a unique, limited-edition art piece in its own right and we are excited for people to see Edouard's magnificent work."

Around 1,700 bottles will be available exclusively at the Grolsch-supported previews of Art Basel Miami Beach 2-3 December.

Sectors: Beer & cider

Companies: Grolsch