KAZAKHSTAN: Grolsch signs licensing deal with EFES
Royal Grolsch has signed a long-term licensing agreement with Efes Karaganda Brewery to push its Amsterdam Navigator beer in the Kazakh market.
The company said today (6 September) that the Kazakhstan beer operation of Efes Beer Group will represent and brew Amsterdam Navigator under licence in the country and will oversee all local marketing, sales and distribution.
Grolsch International president Rob Snel said: "Kazakhstan is an important market for the Amsterdam brand and together we created an excellent basis for further growth. Our agreement brings many logistical benefits as all the activities will take place directly in Kazakhstan. We expect the first Amsterdam beer to be brewed in Kazakhstan at the end of September."
Efes Karaganda Brewery general manager Osman Çaglayan added: "The Kazakh beer market has experienced rapid growth over the last five years. We are delighted to be able to lead the expansion of Amsterdam Navigator into Kazakhstan, which already proved this year that it will be an attractive choice for Kazakh beer consumers in the years to come."
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SABMiller has closed its public offer for shares in Grolsch, with the Dutch brewer set to delist next month....
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SABMiller has declared its public offer for all issued and outstanding shares in Grolsch as unconditional, adding that "all offer conditions have been satisfied or waived"....
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