HOLLAND: Grolsch seals deal, buys wholesalers
Grolsch has signed a distribution agreement and made two acquisitions in a busy week for the Dutch brewer.
Grolsch said today (4 February) that it has sealed a deal with local brewery De Leeuw for the sale and distribution of Leeuw beer in the public catering sector in the Randstad region of Holland. Randstad is the urban belt between Amsterdam, Rotterdam, Utrecht and the Hague.
Also this week, Grolsch announced that it has bought the independent drink wholesalers Hengst B.V. in IJsselmuiden and Van Straten B.V. in Utrecht. The companies are exclusive suppliers of Grolsch cask beer to public catering companies in their supply area.
The company said that these agreements meant an important increase of turnover, sales volume and market shares in the public catering sector, which is in line with its expansive public catering strategy.
Grolsch will now be responsible for the full sale and distribution of Leeuw beer in the public catering in Randstad.
Sectors: Beer & cider
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