HOLLAND: Grolsch outlines EUR15m packaging spend

By Rene van Hoven | 9 February 2007

Dutch brewer Grolsch is to invest up to EUR15m (US$19.5m) in packaging and distribution to help the launch of the "quirky" bottle for its flagship brand. Much of the investment will be spent on changing crates and bottles used for the premium lager bottle, which will be replaced on the Dutch market.

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Dutch brewer Grolsch is to invest up to EUR15m (US$19.5m) in packaging and distribution to help the launch of the "quirky" bottle for its flagship brand. Much of the investment will be spent on changing crates and bottles used for the premium lager bottle, which will be replaced on the Dutch market.

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