Grolsch has lined up two additions to its beer portfolio in its home market, with a view to "breaking through the uniformity" of the beer category.

The Dutch brewer confirmed earlier this week that it will roll out Grolsch Pilsner Speciale and Grolsch Dunkel Weizen in the Netherlands over the coming weeks.

Available now, Grolsch Pilsner Speciale is a 5.5% abv beer, which can be found in the country's off licences, bars and restaurants in bottles or in kegs. The introduction of the beer will be promoted in two-bottle packs, through advertising and on-trade marketing materials, the company said.

The Dunkel Weizen beer has an abv of 6%, and will be available from early October in supermarkets, off licences and across the Dutch on-trade. The launch will be backed by a winter pack promotion, advertising, displays and on-trade marketing materials.

"We are seeing an increasing need for new taste sensations in the beer and other segments of the drinks market," said Olivier Laméris, marketing manager for out-of-home at Grolsch. "Grolsch is responding with the introduction of these two distinct taste variations, and in doing so trying to give the market a boost.

"The on-trade has an important role to play as a tasting venue and is thus the ideal place to try out new beers. This is an area we will continue to invest in."