NETHERLANDS: Grolsch and Miller sign brewing/bottling deal

By Sarah Diston | 10 July 2001

Miller Brewing, the US-based unit of Philip Morris, and Dutch brewer Grolsch have signed a long-term agreement whereby Grolsch will brew and bottle Miller Genuine Draft (MGD) in a number of continental European markets. "The basis of the alliance with Grolsch from our perspective is Grolsch's reputation as a high-quality brewer combined with the company's sales strength in two important growth markets for Miller, the Netherlands and France," said Brian Wells, Miller Brewing International's regional vice-president for Europe.

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Miller Brewing, the US-based unit of Philip Morris, and Dutch brewer Grolsch have signed a long-term agreement whereby Grolsch will brew and bottle Miller Genuine Draft (MGD) in a number of continental European markets. "The basis of the alliance with Grolsch from our perspective is Grolsch's reputation as a high-quality brewer combined with the company's sales strength in two important growth markets for Miller, the Netherlands and France," said Brian Wells, Miller Brewing International's regional vice-president for Europe.

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