Sidney Frank, the founder of Grey Goose vodka, has died aged 86.

Frank passed away last Tuesday  (10 January) in San Diego. The cause of death was not announced.

Prior to creating the super-premium vodka brand, Frank found success promoting Jagermeister in the US, paying models to appeal to college students and offering them free shots distributed by a spray gun.

Frank saw Grey Goose vodka become one of the best known vodka brands in the US, before selling it in August 2004 to Bacardi for around US$2bn.