Premium vodka brand Grey Goose has announced that it is to be a promotional partner of the 2007 US Open Tennis Championship, to be held later this summer at Flushing Meadows, New York.

This will be the first time the vodka brand, part of the Bacardi stable, has partnered with the US Tennis Association at the event, which is the highest annually attended sporting tournament in the world, attracting more than 650,000 spectators.

The deal includes branded exposure in the Arthur Ashe Stadium, branded cocktail bars on tournament grounds, Grey Goose signature cocktails available at all restaurant and bar venues, and "sip responsibly" branded messaging appearing on video boards in Arthur Ashe Stadium and throughout the tournament grounds.

"We are extremely excited to build a long-lasting relationship with the sport of tennis and the US Open," said Monsell Darville, vice president and group director for Grey Goose. "Grey Goose Vodka is a natural partner for the US Open; we are creating synergy by pairing the 'World's Best Tasting Vodka' with the most prestigious tennis event in the world."