US: Grey Goose in US Tennis Open link-up
Premium vodka brand Grey Goose has announced that it is to be a promotional partner of the 2007 US Open Tennis Championship, to be held later this summer at Flushing Meadows, New York.
This will be the first time the vodka brand, part of the Bacardi stable, has partnered with the US Tennis Association at the event, which is the highest annually attended sporting tournament in the world, attracting more than 650,000 spectators.
The deal includes branded exposure in the Arthur Ashe Stadium, branded cocktail bars on tournament grounds, Grey Goose signature cocktails available at all restaurant and bar venues, and "sip responsibly" branded messaging appearing on video boards in Arthur Ashe Stadium and throughout the tournament grounds.
"We are extremely excited to build a long-lasting relationship with the sport of tennis and the US Open," said Monsell Darville, vice president and group director for Grey Goose. "Grey Goose Vodka is a natural partner for the US Open; we are creating synergy by pairing the 'World's Best Tasting Vodka' with the most prestigious tennis event in the world."
The top ten most visited stories on just-drinks this week:...
Soyuz Victan has announced plans to outsource sales and distribution for its Silk vodka brand in the US....
The head of Vin & Sprit's spirits division has said that the current global economic uncertainty should not affect the unit in 2008....
The Swedish government is considering keeping a stake in soon-to-be-privatised spirits producer V&S, local reports have suggested, while speculation is also growing that the sale price could fall due ...
Vin & Sprit is toasting a record year for its Absolut Spirits division in 2007....
Orangina Group has announced the appointment of Luis Bach as its new CEO....
The Pink Spirits Co. has announced plans to launch its Pink vodka brand into the Israeli market....
Vin & Sprit has declined to comment on claims that it would prefer Swedish investment company Investor as its future owner....
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Pernod takes positives from China Cognac bounce
- Craft is an 'abused' term - Pernod Ricard exec
- Diageo lines up UK innovations push
- SPI Group 'disappointed' over Stolichnaya ruling
- Edrington names European Travel Retail head
- Kraft Foods agrees Heinz merger
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends research
- Champagne: Less Than Bubbly
- Beer Market Insights Africa 2014
- ALDI 2015: Radically transforming Anglo Saxon grocery markets