Minimum pricing is expected to be introduced in Scotland next year

Minimum pricing is expected to be introduced in Scotland next year

Greene King has urged Westminster politicians to follow the Scottish government by setting a GBP0.50 (US$0.78) minimum price, higher than the current proposal.

Prime Minister David Cameron is currently in favour of a GBP0.40 unit minimum, whereas Scotland has proposed GBP0.50 as a floor price. Scotland is set to introduce the measure next year, but could yet face a legal challenge

Greene King has previously voiced support for the measure. But, in a full-year trading statement today (June 28), the Suffolk brewer and pub company said it is concerned that a GBP0.40 minimum would "not have enough of a positive societal impact". 

"We recommend the UK government looks to harmonise minimum unit pricing with Scotland, at GBP0.50 per unit," the company said. 

"Set at the right level, we believe this can be an effective measure to combat the irresponsible retailing and consumption of alcohol. This will have positive benefits for both society as a whole and the ‘great British pub’." 

Last month, when the Scottish government confirmed its plans for a GBP0.50 minimum, Molson Coors, which had previously supported the idea, said it thought this level was too high

Others in the UK drinks trade have voiced strong oppostion to the idea of minimum pricing, with the Wine and Spirit Trade Association arguing it will “punish the majority of responsible consumers".