UK: Greene King invests GBP4m in IPA push, launches two offshoot beers
By James Wilmore | 26 March 2012
Greene King has invested GBP4m (US$6.4m) in rebranding and promoting its flagship IPA ale in the UK, while launching two offshoot beers in a bid to capture younger drinkers entering the category.
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Greene King has invested GBP4m (US$6.4m) in rebranding and promoting its flagship IPA ale in the UK, while launching two offshoot beers in a bid to capture younger drinkers entering the category.
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