Greencore, the UK's largest producer of supermarket bottled water, is to launch its own branded product early next year.

The company will target on-premise accounts throughout the country with its Strathlomond natural mineral water.

A spokesman for Greencore told just-drinks today (6 November) that the company believed it could offer consumers a "real alternative to what's in the marketplace at the moment".

He said: "We have done limited quantities of brands before but this is our first significant branded entry into the marketplace."

Greencore's Strathlomond will be entering a segment that includes big brands like Highland Spring and the AG Barr-owned Strathmore.

The spokesman declined to reveal the full details of the brand's launch but added: "We always look to find an opportunity that is not already filled by others. We will have something attractive to offer."

Greencore accounts for a third of all supermarket bottled water in the UK. Its sare of the overall bottled water market is 12%.

Greencore also operates in the convenience food business and the agribusiness sector.