US/BELGIUM: Green Flash to brew, sell in Europe after St-Feuillien deal
US craft brewer Green Flash is set to launch its flagship beer in Europe after agreeing a production and distribution deal with Belgium brewer St-Feuillien.
The San Diego-based firm said this week its West Coast IPA brand will be brewed, bottled and shipped by the 141-year-old Belgium company after a “handshake agreement”. The first 240-hectolitre batch is currently being shipped to distributors in the UK, Belgium, Switzerland, Norway, The Netherlands, Austria, Denmark, Finland, Italy, Germany and France, the companies said.
“We’ve been pursuing European distribution of West Coast IPA for some time, however the obvious challenges in delivering fresh IPA to the region have been a huge roadblock,” said Mike Hinkley, a co-founder of Green Flash.
He added: “Last year, I turned to our friends at St-Feuillien and proposed that we work together in our efforts to get fresh West Coast IPA to market in Europe.”
The two brewers have previously worked together on collaboration beers.
Earlier this week, it emerged that another California craft brewer, Stone Brewing Co, has confirmed plans to convert a former gasworks in Berlin, Germany into a brewery and restaurant.
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