UK: Gov't/drinks partnership draws up Scottish guidelines
The Scottish Government has teamed up with the alcohol industry in the country to revise guidelines for sponsorship going forward.
The guidelines, unveiled today (3 February), will result in alcohol producers and sellers including activities or events to promote responsible drinking in any new commercial sponsorship; ensuring alcohol brands are not used to sponsor teams, brands, celebrities or events with particular appeal to under 18s, nor sponsor individuals under 18; carrying responsible drinking messages on all point of sale communications, and conducting sampling activities at sponsored events in a responsible manner.
"The Scottish Government believes that self-regulation by the industry alone will not be enough to get to grips with the spiralling problem of alcohol misuse in Scotland," said Public Health Minister Shona Robison. "That's why we have proposed radical measures which we believe will help rebalance Scotland's relationship with alcohol and defuse the health timebomb we are storing up for the future."
The Scottish Government & Alcohol Industry Partnership was formed two years ago and brings together representatives from government and the major drinks firms to tackle alcohol related harm and promote responsible drinking, retailing, advertising and promotion.
Alcohol misuse is estimated to cost Scotland at least GBP2.25bn every year in costs to the National Health Service, police, courts, social services and impact on the wider economy.
This month, Carolyn Panzer took up the position of corporate social responsibility director at Diageo, expanding her former remit as alcohol and responsibility director to cover all areas of Diageo's ...
Sweden assumed the Presidency of the EU at the beginning of this month. With the country's history of control and high taxation of alcohol, the industry is expecting a tough six months. However, Ben C...
As drinks companies look desperately for the elusive 'green shoots' of economic recovery, Spiros Malandrakis of Euromonitor International examines the varying impact the downturn has had across region...
Distell has launched South Africa's first single grain whisky made from locally-grown maize and made at its James Sedgwick Distillery in Wellington, near Cape Town....
Confusion among the public and the media over how much alcohol is safe to drink may be contributing to the growth of alcohol misuse in the UK, according to MPs....
Scottish brewer BrewDog has been criticised by responsible drinking campaigners over the launch of its 18% abv Tokyo* beer....
There is widespread opposition across councils, police and industry to a mandatory code of practice on alcoholic drinks sales, according to the British Beer and Pub Association (BBPA)....
The Retail of Alcohol Standards Group (RASG) has appointed a consultant to develop the work of Community Alcohol Partnerships (CAPs) in tackling underage alcohol purchase and possession in the UK....
- Has the politics of M&A changed? - Analysis
- Most Valuable Spirits Brands in 2017 - The facts
- Most Valuable Beer Brands in 2017 - The facts
- Fruit-flavoured beer? Think of the kids - Comment
- IAADFS Duty Free Show of the Americas - Preview
- Diageo's Captain Morgan LocoNut - NPD
- Anheuser-Busch readies US executive switches
- Brexit paperwork offers alcohol smuggling opp's
- Asahi’s Peroni Ambra - NPD
- Carlsberg makes non-alcoholic brand organic
- Central and East Europe Report Package
- Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers
- Global vodka insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends
- Global RTD insights - market forecasts, product innovation and consumer trends