INDIA: Gov't looks to promote wine in India
The Indian government has set up a committee to formulate a wide-ranging policy designed to enhance wine making and consumption in the country.
The committee, which was created today (17 October), will look to create a policy which will identify wine separate from hard liquor, provide a new duty and tax structure, and allow sales in department stores.
According to an official in the ministry of food processing, "the committee, which includes excise secretaries from all states, has met twice and will submit its report by February".
Department stores in Maharashtra and Karnataka are allowed to sell wine at present and Delhi is expected to follow next.
India's wine consumption is 3.5m bottles annually and is growing at 30% as the beverage gains popularity among the middle classes.
The country is keen to capitalise on this growth, the official said. "The ministry has set up a National Wine Board to develop standards and promote domestic wine industry and compete with imported wines."
- Diageo NA head on Trump, Millennials, Bourbon
- Has Millennial-mania drowned out elder consumers?
- Interview - Loch Lomond GTR head Andre de Almeida
- Absolut and Smirnoff's conflicting Millennial view
- Brown-Forman's H1 performance by region, brand
- Coca-Cola CEO Muhtar Kent set to stand down
- Beam Suntory opens global headquarters in Chicago
- Diageo wine assets integration head to leave TWE
- Brown-Forman's barrel sales take Scotch hit
- Absolut not "sufficiently focussed" on Millennials
- Luxury Alcoholic Drinks: The Spirit of Premiumisation
- Global gin insights - market forecasts, product innovation and consumer trends
- Global Wine Market 2016-2020
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Global rum insights - market forecasts, product innovation and consumer trends