UK: Government urges drinkers to know their limits

By | 16 October 2006

The UK government has launched a campaign aimed at tackling the growing problem of binge drinking among young people.

The campaign, dubbed "Know Your Limits", starts today (16 October) and is targeted at 18 to 24-year-olds in the UK as the Government urges consumers to drink responsibly.

According to Government figures, around half of all violent crime in the UK is alcohol-related, while a third of all 16 to 24-year-old males in the UK drink more than eight units in one day.

The Department of Health and the Home Office said the campaign was also aimed at those below the legal drinking age in the UK after research suggested teenagers were drinking illegally.

"We are not trying to demonise alcohol or stop people enjoying themselves," said Public Health Minister Caroline Flint. "This is about encouraging young people to still have a good time but to know their limits, and to take responsibility for how much they drink."

"We need to get the responsible drinking message across as 80 per cent of pedestrian deaths on Friday and Saturday nights are drink-related and nearly three-quarters of peak time A & E admissions are alcohol related."

Alcohol Concern, a UK pressure group that promotes responsible drinking, said it was "delighted" with the launch of the campaign.

Chief executive Srabani Sen said: "Alcohol Concern has long argued that messages promoting sensible drinking need to be actively promoted and designed with specific groups in mind if they are to have any impact.

"This is especially true of 16-24 year olds, where binge drinking is widely considered to be a 'rite of passage' into adulthood."

The Portman Group, which represents the UK's leading drinks producers, said it "warmly welcomed" the campaign.

"Drinks companies have no wish to see their products misused by binge drinking young adults," said David Poley, the group's chief executive.

Sectors: Beer & cider, Spirits, Wine

Companies: The Portman Group

View next/previous articles

Currently reading -

UK: Government urges drinkers to know their limits

There are currently no comments on this article

Be the first to comment on this article

Related articles

FRANCE: Bordeaux rosé maker slapped with clariet fine

A Bordeaux wine producer has been fined EUR3,000 (US$4,038) and given a suspended sentence of two months in prison for labelling his rosé wine as clariet.

SWEDEN: Further scandal rocks Systembolaget

Systembolaget has been accused of favouritism in exchange for jobs in Sweden.

US: A-B issues counter-punch over Spykes

Anheuser-Busch has come out fighting against claims it is targeting children with one of its alcoholic brands.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page