New Zealand's self regulating procedure for alcohol advertising is to come under review, the local press reported today.

The New Zealand Press Association reported that associate health minister Damien O'Connor said the government had agreed that there were issues relating to the self-regulatory framework that needed to be looked at.

In a statement he said: "Consequently, the Government has asked the Inter-Agency Committee on Drugs to look at options for a Government-led review."

The move follows a rejected petition calling for an inquiry into the effects of alcohol promotion.