UK: Government sets out product placement rules
Author: just-drinks.com editorial team | 9 February 2010
The UK government has confirmed that it will maintain a ban on the placement of branded alcohol and soft drinks high in sugar in television programmes.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The UK government has confirmed that it will maintain a ban on the placement of branded alcohol and soft drinks high in sugar in television programmes.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Focus - Message on a Bottle: How Drinkaware is Helping Alcohol Education
Over the past two years, the name Drinkaware has become a familiar feature on drinks labels in the UK. Drinkaware's chief executive Chris Sorek spoke with Ben Cooper about what the industry-sponsored alcohol education charity does.
UK: Portman Group offers digital ad training
The Portman Group will run free training sessions to help the alcoholic drinks industry get up-to-speed with responsible online advertising ahead of tighter regulations.
UK: Drinks sector split on below-cost sales ban
Drinks industry leaders in the UK believe that the Government has underestimated the complexity of a ban on below-cost alcohol sales, amid growing division within the sector on how the policy should work.
Market research related to this article
Alcoholic Drinks Labelling - UK - March 2010
The report focuses on the role that labelling plays in enhancing product packaging in terms of on-shelf appeal and providing product information....
Vodka - UK - March 2009
Vodka leads the UK spirits market in both sales and growth rate, surpassing Scotch whisky in 2007, with sales rising by 29% in volume to 79 million litres and 20% in value to over £1.8 billion between 2003 and 2008....
Gin, White Rum and Other White Spirits - UK - March 2009
Sales of gin and other white spirits have grown by 5% in value and volume since 2003, fuelled by growth at the budget and premium ends of the market, to over 46 million litres valued at £1.2 billion in 2008....
