CANADA: Government sets caffeine limit for energy drinks
Canada's Government has set down a limit for caffeine content in energy drinks and will force producers to disclose more ingredients information on labels.
Government body Health Canada said that it will reclassify energy drinks as a food, rather than a natural health product, in order to toughen the rules on ingredients and disclosure. Under the proposal, energy drinks will not be able to contain more than 180mg of caffeine in a single-serve.
Many energy drinks do not come close to this limit, with a 250ml can of Red Bull holding around 80mg of caffeine. However, the move brings Canada into line with the way energy drinks are classified in the US and Europe and also serves as a warning shot across producers' bows.
As well as a limit on caffeine content, energy drinks in Canada will also have to detail caffeine content and a full list of ingredients on labels. Nutrition information and allergen information will also have to be provided.
Producers will also have to print warning statements on products, advising shoppers not to consume the drink with alcohol."As a parent, I need to have access to as much information as possible, to help us as a family make good decisions when it comes to what we eat and drink," said Canada's health minister, Leona Aglukkaq.
Shannon Ridge Winery has confirmed a change of sales VP for the eastern US....
- Interview - Bernstein analyst Trevor Stirling
- Trump, local spirits and the IR role - The Analyst
- Is Irish whiskey ready to recognise its potential?
- Cannabis – A clear and present danger to alcohol
- The European beer market - Focus
- Diageo appoints first programmatic marketing head
- Diageo strike threat postponed with fresh vote
- Pernod Ricard offloads Domecq brandies, wines
- Remy snaps up Seattle's Westland Distillery
- Sazerac poaches ex-Diageo government director