Ireland's National Task Force on Alcohol has attacked proposals put forward by the Government to relax its drink advertising plans. Dr. Joe Barry, chairman of the Government-appointed body, has suggested that the Government is giving in to the drinks industry on the matter.

Reports have suggested that the Health Minister, Micheal Martin, plans to water down drink advertising restrictions on television before 9pm. Martin is reported to prefer a system of audience profiling, whereby adverts for drinks would only be banned when a high percentage of under-18s were watching programmes.