UK: Goundbreaking Carlsberg Euro 2000 Online Advertising Campaign Smashes all Predictions
By Company Press Release | 27 June 2000
Carlsberg, Official Beer of Euro 2000 and the England Team, has revealed early click-through rates of over fifty times the industry average for their groundbreaking Euro 2000 online advertising campaign. The campaign, driving traffic to the Euro 2000 microsite at www.carlsberg.co.uk
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Carlsberg, Official Beer of Euro 2000 and the England Team, has revealed early click-through rates of over fifty times the industry average for their groundbreaking Euro 2000 online advertising campaign. The campaign, driving traffic to the Euro 2000 microsite at www.carlsberg.co.uk
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
VIETNAM: Carlsberg courtship pays off with deal
Carlsberg has finally hooked up with a state-owned Vietnamese brewer.
DENMARK: Carlsberg mulls IT services outsourcing
Carlsberg has entered into negotiations with the IBM Group regarding a possible outsourcing of the Danish brewer's IT services in Europe.
DENMARK: Carlsberg Q1 prompts rating drop
Carlsberg's rating has been lowered following its disappointing Q1 figures earlier this week.
