Bermuda-based Gosling's rum has started up a website in a bid to elevate awareness in the US.

Gosling-Castle president Malcolm Gosling said: "While our rums are available in all 50 states we would like more people to know more about them."

Goslingsrum.com displays the company's rums, including the Black Seal and Gold Bermuda brands. It is designed to tell customers all about Gosling's rums, how to use them and where to find them.

The web site was made up by Kelley & Company Advertising with Gosling's Claire Terceira and developed by Channel 6 Multimedia.