Click through to view the new Benromach packaging

Click through to view the new Benromach packaging

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Gordon & MacPhail-owned Benromach Distillery Co has overhauled the packaging for its flagship Benromach 10 Years Old Speyside single malt Scotch.

The new design, unveiled today (4 April), aims to reflect the brand's “handcrafted credentials”, Benromach said. The packaging will enter the market this month.

“Our 10-year-old has a classic pre-1960s character,” Michael Urquhart, MD of Gordon & MacPhail, said. “The new packaging reflects that approach with its hand-cut lettering and its classic heritage colours.”

Sales of Benromach increased by 29% last year, with an ongoing growth so far this year of 27%, Gordon & MacPhail said. The company now exports Benromach to 42 countries.

Last year, Gordon & MacPhail said it was to double Benromach's production to meet soaring international demand.

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