The Bordeaux wine region will come out of overproduction within the next three to four years, according to the CIVB, the region's wine association. The association believes that EU financing for the clearance of vines, a loan from the French state and by approaching banks, the problem should be solved by 2009.

Only 30% of Bordeaux wines which do not match quality expectations are facing problems, according to CIVB president Christian Delpeuch, while the remaining 70% are thought to be performing well.

In the UK market, Bordeaux wines have been particularly badly hit, falling by 25% last year in spite of overall market growth. The region hopes to regain this lost ground through wine tastings and 'wine schools' targeted at attracting customers in distribution and catering.